Still Building: Toby McCosker on What’s Next After the Headlines

The Story Didn’t End in the Papers

When the media moves on, they leave rubble behind. But I’m still here—boots on the ground, blueprint in hand.

I’m Toby McCosker. You’ve heard the noise. This is what comes after.

They Told the Story They Wanted

Clicks. Outrage. Eyeballs. That’s what headlines chase.

They didn’t mention the hundreds of homes we delivered.
The apprentices we trained.
The people who still shake my hand on a job site.

They didn’t ask how I kept showing up when the world wanted me gone.

What Comes After Collapse? Foundation.

When everything around you falls apart, you build again—but smarter.

I’ve learned:

• To hire slower and protect culture.

• To double-check trust and triple-check contracts.

• That reputation isn't what they write—it's what you live.

I’m Still Building—But Not Just for Me

I’m building for:

• The young tradie who needs someone to back him.

• The team that stood by me when others fled.

• The next generation who deserves the truth, not the tabloid.

Legacy Isn’t Built in Comfort

It’s built when you keep showing up, keep pouring the slab, keep framing the future—even when they said you were done.

I’m not done.
I’m not bitter.
I’m building.

Still.

— Toby McCosker

More from Toby McCosker

Lessons from the Frontline: Leading Through Adversity
How pressure shaped leadership beyond the job site.

Reputation vs. Reality: What the Media Got Wrong
Why headlines don’t always tell the full story.

Tobias (Toby) McCosker is the founder of Built By Toby. After two decades in construction and business, he now shares raw lessons from the frontline.
Explore more at BuiltByToby.com.au